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Behind the Scenes of ‘Mad Men’ The Television Series
Introduction
Hold onto your hats and light up a Lucky Strike because we’re diving deep into the world of Sterling Cooper Draper Pryce! Mad Men’s glamorous portrayal of 1960s New York City and the cutthroat advertising world captivated audiences. But what went on behind the scenes to create this iconic television series? Let’s journey beyond the smoky haze and see how Mad Men came to life.
Few television series have made as indelible a mark on popular culture as Mad Men. This critically acclaimed show, which premiered on AMC in 2007, not only captivated audiences with its intricate storytelling and complex characters but also reignited an interest in the 1960s, influencing fashion, design, and even the way we think about advertising. Please sit back and enjoy while we delve into the behind-the-scenes magic that brought Mad Men to life, exploring the creative processes and meticulous attention to detail that made the show a cultural phenomenon.
Crafting the Perfect Pitch: From Vision to AMC
The origins of Mad Men began in the early 2000s with show creator Matthew Weiner. Inspired by the advertising world of the 1960s, Weiner wrote the pilot script while working as a writer on The Sopranos. His script for Mad Men was a labor of love, reflecting his fascination with the period’s cultural and social dynamics.
Here is a step-by-step look at how Weiner developed the show and ultimately got it greenlighted:
Initial Concept and Script: While working on The Sopranos, Weiner wrote the pilot script for Mad Men on spec, meaning he created it without a network contract. The script drew on his interest in the advertising industry and the social upheavals of the 1960s.
Pitching the Script: Weiner began shopping the script around to various networks and production companies. Despite the quality of the writing, he faced significant challenges. Networks hesitated to invest in a period drama that delved into complex identity, morality, and societal change themes.
Rejection and Persistence: Many networks passed on the project, considering it a risky investment due to its unconventional setting and themes. Weiner’s persistence was crucial during this phase, as he continued to believe in his vision despite the rejections.
Interest from AMC: AMC, known primarily for airing classic movies, wanted to establish itself with original programming. The network was seeking high-quality, distinctive shows to redefine its brand. The executives at AMC were impressed by Weiner’s script and saw potential in the unique setting and sophisticated storytelling.
Pilot Episode: After convincing AMC of the show’s potential, Weiner created the pilot episode. This involved assembling a talented cast and crew who shared his vision for the show. The pilot’s production demonstrated the show’s viability and quality.
Production Challenges: Despite securing initial interest, there were still hurdles to overcome, including budgetary constraints and convincing stakeholders of the show’s long-term potential. Weiner and his team had to ensure that the pilot captured the essence of the 1960s and resonated with contemporary audiences.
AMC’s Commitment: After reviewing the completed pilot, AMC decided to greenlight the series. The network’s commitment was a significant milestone, marking the transition from concept to full-scale production.
Series Launch: With AMC’s support, Mad Men began production on its first season. The show’s premiere in July 2007 marked the culmination of Weiner’s vision and perseverance. It quickly garnered critical acclaim, validating AMC’s decision and establishing Mad Men as a groundbreaking series.
This step-by-step journey from initial concept to series launch highlights the determination and passion that Matthew Weiner brought to Mad Men. His unwavering belief in the project’s potential, coupled with AMC’s willingness to take a risk on a unique and ambitious show, ultimately led to one of the most acclaimed series in television history.
The Art of Authenticity: Research and Recreation
The Mad Men team undertook exhaustive historical research to portray the 1960s accurately and wasn’t about creating a glossy caricature of that period. From consulting vintage catalogs and magazines to studying historical documents, the show’s creators ensured every detail, from fashion and hairstyles to office equipment and technology, was period-appropriate. One fascinating anecdote involves the team discovering a rare IBM Selectric typewriter in a thrift shop, which became a staple in the Sterling Cooper office. They meticulously researched everything from office furniture to cigarette brands to ensure an authentic portrayal. From replicating the specific fonts on typewriters to sourcing vintage barware, no detail was just a little small. Fun fact: Did you know they even discovered a forgotten brand of lipstick used by some women in the era to recreate the makeup looks perfectly?
Dressing for Success: Costume Design and Character Identity
Costume design was crucial in shaping the characters’ identities and reflecting the era’s social norms. The sharp suits and crisp dresses were not just fashion statements but extensions of the characters’ personalities. For example, Don Draper’s tailored suits underscored his polished exterior and professional prowess, while Peggy Olson’s evolving wardrobe mirrored her journey from secretary to trailblazing copywriter. Meanwhile, Joan Holloway’s figure-hugging dresses highlighted her confident femininity and strategic use of her appearance in a male-dominated workplace. Costume designer Janie Bryant used clothing to tell a story. Don Draper’s sharp suits conveyed an air of confidence, while Peggy Olson’s evolving wardrobe mirrored her growing power within the firm.
Smoke and Mirrors: Set Design and the Power of Atmosphere
Step inside the opulent offices of Sterling Cooper Draper Pryce, and you’ll be transported back in time. The set designers meticulously recreated the look and feel of the era, from Don Draper’s moody, wood-paneled office to the smoky elegance of Manhattan’s nightlife. The meticulous set design of Mad Men transported viewers to the vibrant yet tumultuous world of 1960s Manhattan. The team sourced vintage furniture, decor, and office supplies to create a convincing period atmosphere. The design choices concerned aesthetics and storytelling, with each set piece contributing to the narrative’s authenticity.
Smoke Gets in Your Eyes: Creating the Mood with Lighting and Cinematography
Lighting and cinematography were integral to Mad Men’s distinct visual style. Light and shadow were crucial in reflecting the characters’ inner turmoil and the shifting social landscape. Cinematographers employed techniques like chiaroscuro lighting to create a sense of depth and drama, enhancing the show’s emotional impact. This careful manipulation of light and shadow helped establish the series’ moody, reflective tone.
Creative Solutions and Budgetary Constraints
Despite its polished appearance, Mad Men operated under significant budgetary constraints, especially in its early seasons. The show’s creators had to employ ingenious solutions to maintain its high production standards. Repurposing props, reusing sets, and creatively framing scenes were techniques used to stretch the budget without compromising quality. For instance, many scenes in different locations were filmed on the same set and redressed to appear as distinct environments.
Smoke Rings and Storyboards: The Writing Process
The collaborative writing process behind Mad Men’s acclaimed scripts blended historical accuracy with fictional storytelling. Writers meticulously researched the era, incorporating historical events and cultural references into the narrative. The show’s unique blend of fact and fiction created a richly textured world that resonated with audiences. The writing team’s dedication to authenticity ensured that even the most minor details felt true to the period.
Sterling’s Shadow: Casting the Perfect Don Draper
The casting process for Mad Men was extensive and critical to the show’s success, particularly the search for the perfect Don Draper. Matthew Weiner had a clear vision for Don Draper, the enigmatic ad man whose charm and complexity would anchor the series. The role required an actor who could embody the sophisticated yet troubled persona of Draper, making the casting decision pivotal.
Jon Hamm, who was relatively unknown then, ultimately landed the role after a rigorous selection process. However, several other actors were considered before Hamm was chosen. Thomas Jane was initially approached for the role but turned it down. This opened the door for Hamm, whose audition impressed Weiner with its depth and intensity. Hamm’s portrayal of Draper, with his charm, vulnerability, and intensity, was instrumental in the show’s success. His ability to convey the inner conflicts and charisma of Draper helped establish the character as one of the most iconic figures in television history.
The casting choices for other vital characters also played a crucial role in shaping the series:
- Peggy Olson: Elisabeth Moss was cast as Peggy Olson after a similarly rigorous process. Moss’s ability to portray Peggy’s evolution from a naive secretary to a pioneering copywriter was crucial to the show’s narrative arc. Other actors considered for Peggy Olson included Amanda Peet and Jessica Pare, who later joined the series as Megan Draper.
- Joan Holloway: Christina Hendricks, who portrayed Joan Holloway, brought strength and sensuality to her role. Her casting was initially met with some hesitation due to her curvy figure, which deviated from the typical Hollywood norm. However, Weiner was adamant about authenticity, and Hendricks’s performance proved to be a defining element of the show.
- Pete Campbell: Vincent Kartheiser, who played Pete Campbell, was another critical casting choice. Kartheiser’s ability to embody Pete’s ambitious yet often unscrupulous nature added significant depth to the character. Other actors considered for the role included Adam Scott and Aaron Staton, the latter of whom was eventually cast as Ken Cosgrove.
- Roger Sterling: John Slattery, who played Roger Sterling, brought a blend of wit and world-weariness to the role. Slattery’s performance as the charming yet jaded ad executive provided a perfect counterpoint to Hamm’s Draper. Slattery was a top choice for the role, although actors like Paul Rudd and Kyle Chandler were also briefly considered.
Each casting decision was meticulously made, ensuring that the actors not only fit their roles but could also contribute to the show’s complex character dynamics. The chemistry between the ensemble cast members was vital, and the eventual selections created a dynamic and compelling group of characters that brought the world of Mad Men to life.
Directing Performances and Nailing the Nuance
Directors were pivotal in guiding the actors’ performances and capturing the show’s emotional depth. Each episode required a careful balance of subtlety and intensity, with directors working closely with actors to bring out the nuanced performances Mad Men is known for. Standout scenes, such as Don Draper’s introspective moments or Peggy Olson’s breakthroughs, highlight the collaborative effort between directors and actors in crafting memorable television.
Mad Men’s Soundtrack: Music and the Power of Evocation
Music was a powerful tool in Mad Men, used to evoke the period and enhance the emotional impact of scenes. The show’s soundtrack featured a mix of popular music from the 1960s and an original score that captured the era’s mood. Selecting period-appropriate music was challenging, requiring extensive research to ensure accuracy. The right song at the right moment, such as Bob Dylan’s “Don’t Think Twice, It’s All Right” or The Beatles’ “Tomorrow Never Knows,” could amplify the storytelling and leave a lasting impression on viewers.
The Enduring Impact of Mad Men
Mad Men’s critical and cultural impact is undeniable. The show redefined television drama and influenced fashion, design, and advertising. Its exploration of complex themes and its commitment to authenticity set a new standard for period dramas. The series garnered numerous awards, including Emmys and Golden Globes, securing its place in television history.
The Legacy of the Ensemble Cast
The impact of Mad Men extended beyond its storylines, significantly shaping the careers of its ensemble cast. Jon Hamm, Elisabeth Moss, and Vincent Kartheiser, among others, saw their profiles rise dramatically thanks to their standout performances. The show provided a platform for these actors to showcase their talents, leading to new opportunities and continued success in the industry.
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Mad Men Trivia: Did You Know?
Rejected by HBO and Showtime: Before AMC picked up Mad Men, both HBO and Showtime passed on the series. HBO’s executives thought it was too similar to The Sopranos in terms of its dark and complex characters, while Showtime didn’t think a period drama would attract a broad audience.
Jon Hamm’s Struggles: Jon Hamm, who played Don Draper, was on the verge of quitting acting and returning to teaching before landing the role. He had been struggling in Hollywood for years, working as a waiter and struggling to find steady work.
Real Cigarettes: The actors smoked herbal cigarettes instead of real ones on set. These herbal cigarettes, made from a blend of herbs like marshmallow root and rose petals, were non-addictive and nicotine-free, although they still had an unpleasant taste, according to some cast members.
Authentic Props: Many props, including furniture and office equipment, were authentic vintage items from the 1960s. The production team scoured thrift stores, eBay, and estate sales to find period-appropriate items, giving the show its authentic look and feel.
Don Draper’s Cadillac: Don Draper’s 1965 Cadillac Coupe de Ville is a vintage car meticulously maintained for the show. The car became an iconic symbol of Don’s status and style, and maintaining it required extensive care and period-appropriate repairs.
Hidden Meanings: The opening credits, featuring a falling man, were inspired by the advertising style of the 1960s and symbolize Don Draper’s inner turmoil and the instability of the advertising world. The imagery also evokes the falling man photograph from the 9/11 attacks, suggesting themes of existential crisis.
Peggy’s Journey: Peggy Olson’s character arc was inspired by real-life advertising pioneer Jane Maas, who started as a secretary and became a creative director. Maas’s experiences in a male-dominated industry during the 1960s provided a real-world parallel to Peggy’s story.
Historical Accuracy: The show employed a full-time historian, Dr. Linda Przybyszewski, to ensure the accuracy of cultural and historical references. This attention to detail extended to everything from the language used by the characters to the brands and products featured in the show.
Limited Ad Breaks: AMC aired Mad Men with fewer commercial breaks than most shows, enhancing the viewing experience and maintaining the show’s pacing. This decision helped immerse viewers in the world of Mad Men without frequent interruptions.
Product Placements: The show included subtle product placements, such as Heineken beer, which played a significant role in one episode’s plot. These placements were carefully chosen to fit the historical context and enhance the storytelling.
No Improvisation: Creator Matthew Weiner insisted that actors stick strictly to the script, and improvisation was not allowed. Weiner believed every line of dialogue was meticulously crafted to serve the story and characters, and improvisation could disrupt the show’s tone and pacing.
Original Music: RJD2’s iconic “Mad Men Theme” became synonymous with the show’s sophisticated style. The theme, “A Beautiful Mine,” set the tone for the show’s blend of elegance and complexity.
Guest Directors: Several episodes were directed by well-known filmmakers, including Jennifer Getzinger, Phil Abraham, and John Slattery. Slattery, who played Roger Sterling, directed multiple episodes, bringing his unique perspective as an actor and director.
Awards Galore: The show won 16 Primetime Emmy Awards and 5 Golden Globe Awards over its seven-season run. These accolades included awards for Outstanding Drama Series, Best Actor for Jon Hamm, and Best Writing, highlighting the show’s critical acclaim and cultural impact.
Real Ads: Some of the advertisements featured in the show were actual ads from the 1960s, adding to the show’s authenticity. These ads were carefully selected to reflect the era’s advertising style and cultural values.
Character Inspiration: Don Draper’s character was loosely based on Draper Daniels, a real-life advertising executive known for creating the Marlboro Man campaign. Daniels’ enigmatic personality and innovative approach to advertising provided a blueprint for Draper’s character.
Wardrobe Challenges: The costume department faced challenges finding vintage clothing in larger sizes, as people in the 1960s were generally smaller than today. Many costumes had to be custom-made or altered to fit the actors, ensuring period accuracy while accommodating modern body types.
Historical Events: The show incorporated historical events, such as the death of John F. Kennedy and the moon landing, to ground its narrative in reality. These events provided a backdrop for the character’s personal and professional lives, highlighting the intersection of history and fiction.
Smoking Props: Actors used prop cigarettes made from marshmallows and herbal mixtures to avoid health risks. These props created a realistic smoking effect without exposing the actors to the harmful effects of tobacco.
Set Recycling: Many of the show’s sets were recycled and repurposed to represent different locations, showcasing the ingenuity of the production design team. For example, Don Draper’s apartment and Sterling Cooper’s offices were built on the same soundstage, with clever redesigns transforming the spaces as needed.
These trivia facts offer a deeper insight into the meticulous detail and creative processes behind Mad Men, enriching the appreciation of casual viewers and die-hard fans.
Anachronisms and Goofs
Despite meticulous attention to detail, Mad Men was not immune to occasional anachronisms and goofs. Fans with sharp eyes spotted a few items that didn’t quite belong in the 1960s setting, such as modern eyeglasses or out-of-era phrases. These minor slip-ups, however, were rare and often became beloved trivia among fans rather than detracting from the show’s overall authenticity. Here are about 15 notable goofs:
Modern Eyeglasses: Some characters were seen wearing eyeglasses with styles that were only available decades later.
Post-1960s Cars: Occasionally, cars from the 1970s and beyond were spotted in the background of street scenes.
Type of Coffee Cup: In certain office scenes, characters used disposable coffee cups with designs that didn’t appear until the late 1970s.
Zip Codes: A letter with a five-digit zip code was incorrect in the early 1960s, as five-digit zip codes were introduced in 1963.
Telephone Models: Some telephone models used in the show were available in the late 1960s or early 1970s.
Record Player: A character was shown using a portable record player model that was available in the late 1970s.
Toothpaste Tube: A toothpaste tube shown had a plastic flip-top cap, which wasn’t common until the 1980s.
Aerosol Can Design: Some aerosol cans featured designs not introduced until well after the 1960s.
Modern Street Signs: In certain outdoor scenes, street signs and traffic lights were of a style that didn’t exist in the 1960s.
Magazine Covers: Some magazines displayed had cover designs or logos not used during the show’s period.
Credit Card: Characters used a credit card design introduced in the late 1970s.
TV Shows Mentioned: The scene referenced TV shows or episodes that had not yet aired during the period in which it was set.
Hair Accessories: Some hair accessories worn by female characters were popular in the 1970s.
Office Equipment: Certain pieces of office equipment, such as specific models of typewriters or copiers, were from a later era.
Clothing Zippers: Some clothing items featured nylon zippers, widely used in the 1970s.
Fan Theories and the Enduring Mystery
The ambiguous ending of Mad Men left fans with much to ponder and debate. The show’s final moments, particularly Don Draper’s meditative experience, sparked numerous fan theories and interpretations. This enduring mystery has kept the series alive in discussions long after its conclusion, demonstrating the lasting impact of its storytelling. Here are about ten notable fan theories regarding what happened to Don Draper and other characters:
Don Creates the Coca-Cola Ad: The most popular theory is that Don’s moment of enlightenment at the meditation retreat led him to create the famous “I’d Like to Buy the World a Coke” commercial in 1971, symbolizing his return to advertising with renewed creativity.
Don Becomes a Guru: Some fans believe that Don achieves genuine inner peace and decides to stay at the retreat, leaving his old life and the advertising world behind to become a meditation guru.
Don Returns to McCann Erickson: Another theory posits that Don returns to McCann Erickson, inspired and ready to reclaim his position as a top ad man, leveraging his newfound perspective to succeed in the corporate world.
Peggy and Stan Start Their Own Agency: Fans speculate that Peggy and Stan, now romantically involved, eventually leave McCann Erickson to start their own advertising agency, combining their talents and shared vision.
Joan Expands Her Production Company: Some believe that Joan’s new production company thrives, allowing her to become an influential figure in the burgeoning television industry.
Roger Retires Happily: having found love with Marie Calvet, Roger Sterling retires and spends his remaining years enjoying a more relaxed and fulfilling life away from the stresses of the advertising business.
Betty’s Legacy: Although Betty is terminally ill, fans theorize that her legacy lives on through her children, particularly Sally, who takes on more responsibilities and eventually pursues a meaningful career inspired by her mother’s resilience.
Pete’s Successful Relocation: After moving to Wichita for his new job, Pete Campbell finds professional success and personal contentment, reconciling with his wife, Trudy, and starting a new chapter in his life.
Harry’s Downfall: Some fans predict that Harry Crane’s morally questionable behavior catches up with him, leading to a professional downfall or scandal that tarnishes his career in advertising.
Sally’s Rebellion: As Sally Draper matures, fans speculate that she becomes increasingly rebellious, rejecting her parents’ lifestyles and values and possibly becoming involved in the counterculture movement of the 1970s.
These theories reflect the diverse interpretations and ongoing fascination with the characters and their fates, highlighting Mad Men’s complex, open-ended narrative that inspires discussion and debate among its fans.
Conclusion
Mad Men is a testament to the power of meticulous craftsmanship and compelling storytelling in television. The behind-the-scenes dedication to authenticity, combined with the creative vision of its creators, ensured the show’s enduring appeal and cultural significance. As we reflect on the making of Mad Men, we are reminded of its legacy as one of the most influential and beloved series in television history.
Mad Men’s journey from a daring pitch to a cultural phenomenon is a testament to the show’s creative vision and meticulous execution. Every detail contributed to its success, from the impeccably recreated sets to the nuanced performances. So, the next time you revisit the world of Sterling Cooper Draper Pryce, remember the incredible effort that went into bringing this captivating story to life. And, who knows, you might even spot one of those hidden anachronisms – a badge of honor for any true Mad Men aficionado!